Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake
This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. It has been widely recognized that price fairness judgments concern both the outcome (fair price) and the procedure leading to the outcome (fair pricing). However, extant research has...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 114, Issue: 3, Pages: 529-547 |
| Further subjects: | B
Ethical Business
B Buyer–seller relationship B Fair play B Consumer psychology B Pricing B Procedural Justice |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |