The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media tr...
| Autores principales: | ; ; ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2013
|
| En: |
Journal of business ethics
Año: 2013, Volumen: 114, Número: 3, Páginas: 425-441 |
| Otras palabras clave: | B
Stealth marketing
B Freedom of the press B Reciprocity B Product publicity B Hybrid messages B Advertising ethics B Editorial integrity |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
