The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the media tr...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 114, Issue: 3, Pages: 425-441 |
| Further subjects: | B
Stealth marketing
B Freedom of the press B Reciprocity B Product publicity B Hybrid messages B Advertising ethics B Editorial integrity |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |