Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones
The study analyzes the influential factors of consumers’ willingness to purchase gray-market smartphones by considering the model of novelty seeking, status consumption, integrity, and perceived risk. Attitude toward counterfeit is used as mediation in the model. The causalities in the model of prob...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2013
|
| In: |
Journal of business ethics
Year: 2013, Volume: 114, Issue: 3, Pages: 409-424 |
| Further subjects: | B
Willingness to purchase
B Novelty seeking B Attitude toward counterfeit goods B perceived risk B Gray-market smartphone |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
