RT Article T1 Satisfying Individual Desires or Moral Standards? Preferential Treatment and Group Members’ Self-Worth, Affect, and Behavior JF Journal of business ethics VO 113 IS 1 SP 133 OP 145 A1 Thau, Stefan A1 Tröster, Christian A1 Aquino, Karl A1 Pillutla, Madan A1 De Cremer, David LA English PB Springer Science + Business Media B. V YR 2013 UL https://ixtheo.de/Record/178564694X AB We investigate how social comparison processes in leader treatment quality impact group members’ self-worth, affect, and behavior. Evidences from the field and the laboratory suggest that employees who are treated kinder and more considerate than their fellow group members experience more self-worth and positive affect. Moreover, the greater positive self-implications of preferentially treated group members motivate them more strongly to comply with norms and to engage in tasks that benefit the group. These findings suggest that leaders face an ethical trade-off between satisfying the moral standard of treating everybody equally well and satisfying individual group members’ desire to be treated better than others. K1 Affect K1 Status K1 Social comparison K1 Norm compliance K1 Leadership K1 Group value model DO 10.1007/s10551-012-1287-5