Small-Sized Suppliers Entering Large Markets: An Ethical Initiative of the Caras do Brasil Program

The Pão de Açúcar Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ 20.4 billion in gross sales. It has become the largest employer in the country with 140,000 of em...

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主要作者: Cecilia C. de Arruda, Maria (Author)
其他作者: Granado, Luiza
格式: 电子 文件
语言:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2013
In: Journal of business ethics
Year: 2013, 卷: 112, 发布: 4, Pages: 685-696
Further subjects:B Business insertion
B Social Responsibility
B Business Ethics
B Sustainability
B Small-sized suppliers
B Business inclusion
B Poverty Alleviation
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