RT Article
T1 Implications of Caritas in Veritate for Marketing and Business Ethics
JF Journal of business ethics
VO 112
IS 4
SP 641
OP 651
A1 Klein, Thomas A.
A1 Laczniak, Gene R.
A2 Laczniak, Gene R.
LA English
YR 2013
UL https://ixtheo.de/Record/1785646788
AB In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution of the CST position on matters of importance to business decision makers. We close our analysis with a brief discussion of how the lessons of the encyclical can be applied to selected marketing problems embedded with ethical issues, including some criteria for evaluating marketing programs. Finally, we note some editorial commentary published in the wake of the letter’s release along with our own summation.
K1 Socio-economic inequality
K1 Global Economy
K1 Business Ethics
K1 marketing ethics
K1 Catholic Social Teaching
DO 10.1007/s10551-012-1563-4