The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

This research was focused on investigating why some consumers might support cause-related marketing campaigns for reasons other than personal benefit by examining the influence of moral emotions and cultural orientation. The authors investigated the extent to which moral emotions operate differently...

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Autori: Kim, Jae-Eun (Autore) ; Johnson, Kim K. P. (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2013
In: Journal of business ethics
Anno: 2013, Volume: 112, Fascicolo: 1, Pagine: 79-90
Altre parole chiave:B Self-construal
B Moral emotion
B Cause-related marketing
B Culture
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)