The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination
This research was focused on investigating why some consumers might support cause-related marketing campaigns for reasons other than personal benefit by examining the influence of moral emotions and cultural orientation. The authors investigated the extent to which moral emotions operate differently...
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2013
|
| In: |
Journal of business ethics
Anno: 2013, Volume: 112, Fascicolo: 1, Pagine: 79-90 |
| Altre parole chiave: | B
Self-construal
B Moral emotion B Cause-related marketing B Culture |
| Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |