Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self
This paper investigates the effects of Buddhist ethics on consumers’ materialism, that is, the propensity to attach a fundamental role to possessions. The literature shows that religion and religiosity influence various attitudes and behaviors of consumers, including their ethical beliefs and ethica...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2013
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| In: |
Journal of business ethics
Year: 2013, Volume: 112, Issue: 1, Pages: 25-46 |
| Further subjects: | B
Consumer behavior
B Buddhism B Religion B Consumer ethics B Materialism |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
