Ethical Consumers Among the Millennials: A Cross-National Study
Using two samples drawn from contrasting developed and developing countries, this investigation considers the powerful, unique Millennial consumer group and their engagement in ethical consumerism. Specifically, this study explores the levers that promote their ethical consumption and the potential...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2012
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| In: |
Journal of business ethics
Year: 2012, Volume: 110, Issue: 1, Pages: 113-131 |
| Further subjects: | B
Ethical consumption
B Clusters B Two-country sample B Millennials |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
