Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States

Growth of the Hispanic consumer population in America is changing the marketplace landscape. Due to their considerable buying power, a better understanding of Hispanic consumer behavior has become a necessity. The marketing literature has examined issues regarding religiosity and attitude toward bus...

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Authors: Patwardhan, Abhijit M. (Author) ; Keith, Megan E. (Author) ; Vitell, Scott J. (Author)
格式: 電子 Article
語言:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2012
In: Journal of business ethics
Year: 2012, 卷: 110, 發布: 1, Pages: 61-70
Further subjects:B Hispanic consumers
B Consumer ethics
B Religiosity
在線閱讀: Volltext (JSTOR)
Volltext (lizenzpflichtig)