RT Article
T1 Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!
JF Journal of business ethics
VO 105
IS 2
SP 267
OP 276
A1 Ki, Eyun-Jung
A1 Choi, Hong-Lim
A1 Lee, Junghyuk
LA English
PB Springer Science + Business Media B. V
YR 2012
UL https://ixtheo.de/Record/1785644041
AB Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with ethical parameters were significantly more likely to engage in ethical practices. Moreover, educating public relations practitioners about the content of ethics statement could positively influence their ethical practices. At the same time, this study’s findings suggest further questions for consideration in future scholarship and in the application of ethics statements to practice within the field.
K1 Public relations firm
K1 Ethics statement
K1 Ethics code
DO 10.1007/s10551-011-0971-1