“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR an...

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Autori: Öberseder, Magdalena (Autore) ; Schlegelmilch, Bodo B. (Autore) ; Gruber, Verena (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2011
In: Journal of business ethics
Anno: 2011, Volume: 104, Fascicolo: 4, Pagine: 449-460
Altre parole chiave:B Consumer behavior
B Corporate social responsibility
B Qualitative Research
B Purchase Intention
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)