“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR an...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
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| In: |
Journal of business ethics
Year: 2011, Volume: 104, Issue: 4, Pages: 449-460 |
| Further subjects: | B
Consumer behavior
B Corporate social responsibility B Qualitative Research B Purchase Intention |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
