The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation a...

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Detalhes bibliográficos
Autor principal: Chang, Ching-Hsun (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: 2011
Em: Journal of business ethics
Ano: 2011, Volume: 104, Número: 3, Páginas: 361-370
Outras palavras-chave:B Corporate environmental ethics
B green product innovation
B Green process innovation
B Competitive Advantage
Acesso em linha: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Descrição
Resumo:This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.
ISSN:1573-0697
Obras secundárias:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-0914-x