RT Article
T1 The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
JF Journal of business ethics
VO 104
IS 3
SP 361
OP 370
A1 Chang, Ching-Hsun
LA English
YR 2011
UL https://ixtheo.de/Record/1785643665
AB This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.
K1 Competitive Advantage
K1 Green process innovation
K1 green product innovation
K1 Corporate environmental ethics
DO 10.1007/s10551-011-0914-x