RT Article
T1 Art and Artifice in Public Apologies
JF Journal of business ethics
VO 104
IS 3
SP 299
OP 309
A1 Boyd, David P.
LA English
YR 2011
UL https://ixtheo.de/Record/1785643622
AB The purpose of this article is threefold: to examine the elements of an artful apology; to sequence them in a comprehensive configuration; and to use the taxonomy for assessing the effect of public apologies. The model identifies seven sequential components of an apology: revelation, recognition, responsiveness, responsibility, remorse, restitution, and reform. Also included in the model are four deflective stratagems: dissociation, diminution, dispersion, and detachment. Analysis focuses on actual offense situations rather than artificial simulated settings. Specifically, the study examines whether seven well-publicized apologies conform to the proposed construct. These public figures include Alec Baldwin, Lloyd Blankfein, Jamie Dimon, Gerald Levin, Iris Robinson, Tiger Woods, and Mark Zuckerberg. The article closes with suggestions to direct future research.
K1 Public apologies
K1 Pragmatics
K1 Apology components
K1 Apologies
DO 10.1007/s10551-011-0915-9