RT Article
T1 Rethinking the Employees’ Perceptions of Corporate Citizenship Dimensionalization
JF Journal of business ethics
VO 104
IS 2
SP 207
OP 218
A1 Rego, Arménio ca. 20.-21. Jh.
A1 Leal, Susana
A1 Cunha, Miguel Pina e 1965-
A2 Leal, Susana
A2 Cunha, Miguel Pina e 1965-
LA English
YR 2011
UL https://ixtheo.de/Record/178564355X
AB The article suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees’ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; and (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees’ minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (Journal of the Academy of Marketing Science 27(4):455–469, 1999) may be refined, at least when the employees are the stakeholders in question.
K1 Discretionary responsibilities toward natural environment
K1 Discretionary responsibilities toward community
K1 Discretionary responsibilities toward employees
K1 Economic responsibilities toward owners
K1 Economic responsibilities toward customers
K1 Corporate Citizenship
DO 10.1007/s10551-011-0899-5