Rethinking the Employees’ Perceptions of Corporate Citizenship Dimensionalization

The article suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees’ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at le...

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Bibliographic Details
Authors: Rego, Arménio (Author) ; Leal, Susana (Author) ; Pina e Cunha, Miguel (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2011
In: Journal of business ethics
Year: 2011, Volume: 104, Issue: 2, Pages: 207-218
Further subjects:B Corporate Citizenship
B Economic responsibilities toward customers
B Discretionary responsibilities toward natural environment
B Discretionary responsibilities toward community
B Discretionary responsibilities toward employees
B Economic responsibilities toward owners
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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520 |a The article suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees’ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; and (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees’ minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (Journal of the Academy of Marketing Science 27(4):455–469, 1999) may be refined, at least when the employees are the stakeholders in question. 
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