RT Article
T1 Consumer Religiosity: Consequences for Consumer Activism in the United States
JF Journal of business ethics
VO 103
IS 3
SP 453
OP 467
A1 Swimberghe, Krist
A1 Flurry, Laura A.
A1 Parker, Janna M.
A2 Flurry, Laura A.
A2 Parker, Janna M.
LA English
YR 2011
UL https://ixtheo.de/Record/1785643274
AB In recent times, organizations have experienced consumer backlash as a result of decisions to support controversial causes. To date, little research has attempted to explain consumers’ negative response as a function of religion. This study addresses that gap in the literature and examines consumer religious commitment and Christian consumers’ conservative beliefs in the United States as motivating factors for consumer activist behavior and boycott participation. Findings from a national sample of 531 consumers suggest that consumers evaluate seller’s actions and form ethical judgments. These judgments are a major explanatory variable in consumers’ voice complaints, third-party complaint intentions, and boycott intentions.
K1 complaint intentions
K1 Ethical Judgment
K1 Boycott
K1 Consumer behavior
K1 Religiosity
DO 10.1007/s10551-011-0873-2