A Framework for Assessing Immorally Manipulative Marketing Tactics
A longstanding debate exists in both academic literature and popular culture about whether non-informative marketing tactics are manipulative. However, given that we tend to believe that some marketing tactics are manipulative and some are not, the question that marketers, their critics, and consume...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 102, Issue: 1, Pages: 97-118 |
| Further subjects: | B
Moral Framework
B Manipulation B Deception B marketing ethics B ethical decision-making B Exploitation |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
