Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility
Perceptions of a firm’s stance on corporate social responsibility (CSR) are influenced by its corporate marketing efforts including branding, reputation building, and communications. The current research examines CSR from the consumer’s perspective, focusing on antecedents and consequences of percei...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2011
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| In: |
Journal of business ethics
Year: 2011, Volume: 102, Issue: 1, Pages: 47-55 |
| Further subjects: | B
Corporate marketing
B Corporate social responsibility B Stakeholders B Ethics statements |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |