Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as...

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Authors: Hansen, S. Duane (Author) ; Dunford, Benjamin B. (Author) ; Boss, Alan D. (Author) ; Boss, R. Wayne (Author) ; Angermeier, Ingo (Author)
格式: 電子 Article
語言:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2011
In: Journal of business ethics
Year: 2011, 卷: 102, 發布: 1, Pages: 29-45
Further subjects:B Ethical corporate marketing
B Corporate marketing
B Employee trust
B 企業社會責任
B Organizational Behavior
B Employee attitudes
在線閱讀: Volltext (JSTOR)
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實物特徵
總結:Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-0903-0