RT Article
T1 Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective
JF Journal of business ethics
VO 102
IS 1
SP 29
OP 45
A1 Hansen, S. Duane
A1 Dunford, Benjamin B.
A1 Boss, Alan D.
A1 Boss, R. Wayne
A1 Angermeier, Ingo
A2 Dunford, Benjamin B.
A2 Boss, Alan D.
A2 Boss, R. Wayne
A2 Angermeier, Ingo
LA English
YR 2011
UL https://ixtheo.de/Record/1785642499
AB Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.
K1 Organizational Behavior
K1 Ethical corporate marketing
K1 Employee trust
K1 Employee attitudes
K1 Corporate Social Responsibility
K1 Corporate marketing
DO 10.1007/s10551-011-0903-0