Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corpo...
Authors: | ; ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2011
|
In: |
Journal of business ethics
Year: 2011, Volume: 102, Issue: 1, Pages: 1 |
Further subjects: | B
BP brand
B Corporate marketing B Ethical corporate marketing B Brand positioning B Sustainable entrepreneurship B Sustainability B Deepwater horizon B Ethical corporate brands B Ethical corporate identity |
Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |