How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Of the many ethical corporate marketing practices, many firms use corporate social responsibility (CSR) communication to enhance their corporate image. Yet, consumers, overwhelmed by these more or less well-founded CSR claims, often have trouble identifying truly responsible firms. This confusion en...
| Autori: | ; ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2011
|
| In: |
Journal of business ethics
Anno: 2011, Volume: 102, Fascicolo: 1, Pagine: 15 |
| Altre parole chiave: | B
Attribution Theory
B Ethical corporate marketing B CSR communication B Sustainability ratings |
| Accesso online: |
Volltext (lizenzpflichtig) |
