Together and Apart: Exploring Structure of the Corporate–NPO Relationship

Financially significant relationships between corporations and non-profit organizations (NPOs) have increased in recent years. NPOs offer access to interests and ideologies that are lacking within most for-profit organizations. These partnerships form a unique bridge between for-profit and non-profi...

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Bibliographic Details
Authors: Simpson, Dayna (Author) ; Lefroy, Kathryn (Author) ; Tsarenko, Yelena (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2011
In: Journal of business ethics
Year: 2011, Volume: 101, Issue: 2, Pages: 297-311
Further subjects:B cross-sector relationships
B non-profit marketing
B corporate–nonprofit relationships
B social marketing
Online Access: Volltext (JSTOR)
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