CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The study...

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Autori: He, Hongwei (Autore) ; Li, Yan (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2011
In: Journal of business ethics
Anno: 2011, Volume: 100, Fascicolo: 4, Pagine: 673-688
Altre parole chiave:B service quality
B CSR
B Customer satisfaction
B Brand identification
B service brand loyalty
B corporate associations
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)