CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The study...
| Autores principales: | ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2011
|
| En: |
Journal of business ethics
Año: 2011, Volumen: 100, Número: 4, Páginas: 673-688 |
| Otras palabras clave: | B
service quality
B CSR B Customer satisfaction B Brand identification B service brand loyalty B corporate associations |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
