Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric

This article looks into the process of searching for new forms of legitimacy among firms through corporate discourse. Through the analysis of annual sustainability reports, we have determined the existence of three types of rhetoric: (1) strategic (embedded in the scientific-economic paradigm); (2)...

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Autori: Castelló, Itziar (Autore) ; Lozano, Josep M. 1954- (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2011
In: Journal of business ethics
Anno: 2011, Volume: 100, Fascicolo: 1, Pagine: 11-29
Altre parole chiave:B Discourse Analysis
B Business and society
B Corporate social responsibility
B Business Ethics
B Globalization
B Rhetoric
B organizational legitimacy
Accesso online: Volltext (JSTOR)
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