Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric
This article looks into the process of searching for new forms of legitimacy among firms through corporate discourse. Through the analysis of annual sustainability reports, we have determined the existence of three types of rhetoric: (1) strategic (embedded in the scientific-economic paradigm); (2)...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 100, Issue: 1, Pages: 11-29 |
| Further subjects: | B
Discourse Analysis
B Business and society B Corporate social responsibility B Business Ethics B Globalization B Rhetoric B organizational legitimacy |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
