Gap (RED): Social Responsibility Campaign or Window Dressing?
This study interrogates the Gap (RED) campaign from a political economic perspective to determine whether it goes beyond merely touting the virtuous line of social responsibility. Critics cite the irony of capitalist-based solutions that perpetuate the inequities they are trying to address. Others s...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 99, Issue: 2, Pages: 167-182 |
| Further subjects: | B
Corporate social responsibility
B Product RED B Advertising B Gap Inc |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
