It’s All on Sale: Marketing Ethics and the Perpetually Fooled
Discussion of marketing deception has mostly focused on two main areas: first are cases that involve the intentional deception of people who tend to have compromised intelligence, such as children or the elderly, and second are cases that involve intentional falsehoods or the withholding of vital in...
| Autore principale: | |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2011
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| In: |
Journal of business ethics
Anno: 2011, Volume: 99, Fascicolo: 1, Pagine: 17-21 |
| Altre parole chiave: | B
Rational person standard
B marketing ethics B behavioral economics B Advertising ethics |
| Accesso online: |
Volltext (lizenzpflichtig) |
