Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships
For many years, researchers and practitioners have sought out meaningful indicators of sales performance. Yet, as the concept of performance has broadened, the understanding of what makes up a successful seller, has become far more complicated. The complexity of buyer–seller relationships has change...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 98, Issue: 4, Pages: 609-625 |
| Further subjects: | B
customer-oriented selling
B customer relationship B Moral Judgment B Sales Performance B business-to-business salespeople |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |