RT Article
T1 Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior
JF Journal of business ethics
VO 97
IS 4
SP 613
OP 624
A1 Cailleba, Patrice 1975-
A1 Casteran, Herbert
A2 Casteran, Herbert
LA English
YR 2010
UL https://ixtheo.de/Record/1785640445
AB This study investigates the large French fair trade (FT) market and the importance of FT coffee within it, in an attempt to identify some general features of FT consumers. On the basis of 7,587 transactions, the authors also determine the impact of FT characteristics on customer behavior. The main result is somewhat surprising: FT coffee purchases seem to involve a temporary commitment as FT coffee consumers appear less loyal than traditional coffee consumers. The authors derive some business and academic implications.
K1 satisfaction–profit chain
K1 brand loyalty
K1 Quantitative Analysis
K1 Retail
K1 France
K1 Consumer
K1 Coffee
K1 Fair Trade
DO 10.1007/s10551-010-0528-8