A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
Although Fair Trade has recently experienced rapid growth around the world, there is lack of consumer research that investigates what determines consumers’ loyalty toward Fair Trade brands. In this research, we investigate how ethical consumption values (ECV) and two mediating variables, Fair Trade...
| Главный автор: | |
|---|---|
| Другие авторы: | ; |
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
|
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2010
|
| В: |
Journal of business ethics
Год: 2010, Том: 96, Выпуск: 4, Страницы: 589-611 |
| Другие ключевые слова: | B
brand loyalty
B corporate evaluation B ethical consumption values B product beliefs B Fair Trade B Culture |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a22000002c 4500 | ||
|---|---|---|---|
| 001 | 1785639994 | ||
| 003 | DE-627 | ||
| 005 | 20250324045408.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s2010 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1007/s10551-010-0486-1 |2 doi | |
| 035 | |a (DE-627)1785639994 | ||
| 035 | |a (DE-599)KXP1785639994 | ||
| 035 | |a (DE-He213)s10551-010-0486-1-e | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Kim, Gwang-Suk |e VerfasserIn |4 aut | |
| 245 | 1 | 2 | |a A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands |
| 264 | 1 | |c 2010 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a Although Fair Trade has recently experienced rapid growth around the world, there is lack of consumer research that investigates what determines consumers’ loyalty toward Fair Trade brands. In this research, we investigate how ethical consumption values (ECV) and two mediating variables, Fair Trade product beliefs (FTPB) and Fair Trade corporate evaluation, (FTCE) determine Fair Trade brand loyalty (FTBL). On the basis of two empirical studies that use samples from the U.S. and Korea, we provide evidence demonstrating that the manner in which ECV influence FTBL differs in the U.S. and Korea. In the U.S., ECV determine FTBL only indirectly via FTPB, whereas in Korea they determine FTBL directly as well as indirectly via FTCE. We discuss theoretical and managerial implications of these findings. | ||
| 650 | 4 | |a product beliefs | |
| 650 | 4 | |a Fair Trade | |
| 650 | 4 | |a ethical consumption values | |
| 650 | 4 | |a Culture | |
| 650 | 4 | |a corporate evaluation | |
| 650 | 4 | |a brand loyalty | |
| 700 | 1 | |a Lee, Grace Y. |e VerfasserIn |4 aut | |
| 700 | 1 | |8 1\p |e VerfasserIn |0 (DE-588)137384319 |0 (DE-627)591906945 |0 (DE-576)303214929 |4 aut |a Park, Kiwan | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht : Springer, 1982 |g 96(2010), 4, Seite 589-611 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnas |
| 773 | 1 | 8 | |g volume:96 |g year:2010 |g number:4 |g pages:589-611 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/29789739 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-010-0486-1 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 883 | |8 1 |a cgwrk |d 20250301 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | ||
| 935 | |a mteo | ||
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033698876 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785639994 | ||
| LOK | |0 005 20220112043725 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#EE85C0A37127F5C599BC0DD6B9DFAA3CF7BB23B1 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/29789739 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
