Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions
Current literature suggests that corporate social responsibility (CSR) can affect consumers’ attitudes towards an organization and is regarded as a driver for reputation-building and fostering sustained consumer patronage. Although prior research has addressed the direct influence of CSR on consumer...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2010
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| In: |
Journal of business ethics
Year: 2010, Volume: 95, Issue: 4, Pages: 659-680 |
| Further subjects: | B
consumer attributions
B Social Responsibility B Mediation B Olympic Games |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |