The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers’ viewpoints by taking the sample of industrial pur...
| VerfasserInnen: | ; ; ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2010
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| In: |
Journal of business ethics
Jahr: 2010, Band: 95, Heft: 3, Seiten: 457-469 |
| weitere Schlagwörter: | B
industrial brand equity
B brand performance B Corporate Reputation B Corporate Social Responsibility |
| Online-Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
