RT Article
T1 Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector
JF Journal of business ethics
VO 94
IS 4
SP 553
OP 567
A1 Vidal, Natalia G.
A1 Bull, Gary Q.
A1 Kozak, Robert A.
A2 Bull, Gary Q.
A2 Kozak, Robert A.
LA English
YR 2010
UL https://ixtheo.de/Record/1785639145
AB This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States participated in this interview-based study. Data emerging from a grounded theory approach revealed three factors influencing the diffusion of CR practices to companies: (1) external contextual characteristics, (2) connectors, and (3) experts and expert organizations. These three factors influence each other, meaning that the diffusion process of CR practices is somewhat cyclic. These interactions are usually manifested by companies and expert organizations influencing each other’s actions, being influenced by the external environment, and contributing to the CR trends that are observed in the external environment.
K1 the United States
K1 Qualitative Research
K1 forest sector
K1 Diffusion
K1 Corporate Responsibility
K1 Canada
K1 Brazil
DO 10.1007/s10551-009-0281-z