The Liberating Power of Commercial Marketing
The aim of this article is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) d...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2010
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| In: |
Journal of business ethics
Year: 2010, Volume: 93, Issue: 4, Pages: 519-530 |
| Further subjects: | B
cultural values
B divergent and convergent marketing B being an autonomous person B autonomous agency B first- and second-order desires B critical reflection |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |