Relationship-Oriented Cultures, Corruption, and International Marketing Success
This study explores the general problems associated with marketing across international markets and focuses specifically on the role of corruption in deterring international marketing success. The authors do this by introducing a broader conceptualization of corruption. The dimensions of corruption...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2010
|
| In: |
Journal of business ethics
Year: 2010, Volume: 92, Issue: 2, Pages: 251-267 |
| Further subjects: | B
linguistic distance
B Corruption B Violence B relationship-oriented culture B International Management B Piracy B Culture B Marketing |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |
