Beyond the Game: Perceptions and Practices of Corporate Social Responsibility in the Professional Sport Industry

Corporate social responsibility (CSR) is an area of great interest, yet little is known about how CSR is perceived and practiced in the professional sport industry. This study employs a mixed-methods approach, including a survey, and a qualitative content analysis of responses to open-ended question...

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Bibliographic Details
Authors: Sheth, Hela (Author) ; Babiak, Kathy M. (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2010
In: Journal of business ethics
Year: 2010, Volume: 91, Issue: 3, Pages: 433-450
Further subjects:B Corporate social responsibility
B Philanthropy
B professional sport industry
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)