Consumer Reactions to CSR: A Brazilian Perspective
In this research, we evaluate the response of Brazilian consumers to corporate social responsibility (CSR) initiatives accompanied by a price increase. We demonstrate that the extent to which Brazilian consumers perceive a company to be socially responsible (i.e., their CSR perceptions) is related t...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2010
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| In: |
Journal of business ethics
Year: 2010, Volume: 91, Issue: 2, Pages: 291-310 |
| Further subjects: | B
price fairness
B Purchasing power B Corporate social responsibility (CSR) B Personal Satisfaction |
| Online Access: |
Volltext (lizenzpflichtig) |