How do Leading Retail MNCs Leverage CSR Globally? Insights from Brazil

This study examines how multinational corporations (MNCs) from the retail sector deal with four challenges they face when adopting Corporate Social Responsibility (CSR) policies: the challenge of developing well-performing CSR projects and programs, building competitive advantages based on CSR, resp...

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Bibliographic Details
Authors: Barin Cruz, Luciano (Author) ; Boehe, Dirk Michael (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2010
In: Journal of business ethics
Year: 2010, Volume: 91, Issue: 2, Pages: 243-263
Further subjects:B Headquarter–subsidiary relationship
B CSR
B MNCs
B Emerging economies
B Transverse CSR Management
B Latin America
Online Access: Volltext (lizenzpflichtig)