Corporate Responsibilities in Internet-Enabled Social Networks

As demonstrated by the popularity of social networking sites such as Facebook and Twitter, Internet-based social networks have become an important part of daily life, and many businesses are now involved in such networks either as service providers or as participants. Furthermore, inter-organization...

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Bibliographic Details
Published in:Journal of business ethics
Main Author: Chen, Stephen (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2009
In: Journal of business ethics
Year: 2009, Volume: 90, Issue: 4, Pages: 523-536
Further subjects:B small worlds
B structural holes
B Social Networks
B legal responsibilities
B network centrality
B network externalities
B moral responsibilities
B Internet
Online Access: Volltext (JSTOR)
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Description
Summary:As demonstrated by the popularity of social networking sites such as Facebook and Twitter, Internet-based social networks have become an important part of daily life, and many businesses are now involved in such networks either as service providers or as participants. Furthermore, inter-organizational networks are becoming an increasingly common feature of many industries, not only on the Internet. However, despite the growing importance of networks for businesses, there is little theoretical study on the social responsibilities of businesses in such networks, and how these responsibilities are affected by different types of networks. This article explores how social network analysis, which has been developed from studies of social networks of individuals, can be used to shed light on corporate responsibilities in social networks.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-010-0604-0