The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
Since the sense of smell cannot be turned off and it prompts immediate, emotional responses, marketers are becoming aware of its usefulness in communicating with consumers. Consequently, over the last few years consumers have been increasingly influenced by ambient scents, which are defined as gener...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2009
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| In: |
Journal of business ethics
Year: 2009, Volume: 90, Issue: 2, Pages: 141-153 |
| Further subjects: | B
ambient scent
B Behaviors B Attitudes B Influence B Marketing |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |