“Harmonious” Norms for Global Marketing the Chinese Way
Whereas the concept of “socialist rule of law” punctuated political discourse in the late 1990s, the idea of a “socialist harmonious society” is today casting a strange light on Chinese legal reform. Is there a Confucian vision of China’s marketing law and practice? To what extent have China’s norms...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
|
| In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 3, Pages: 411-432 |
| Further subjects: | B
Law
B Harmonious Society B China B Intellectual Property B World Trade Organization B Advertising B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) |
