“Harmonious” Norms for Global Marketing the Chinese Way
Whereas the concept of “socialist rule of law” punctuated political discourse in the late 1990s, the idea of a “socialist harmonious society” is today casting a strange light on Chinese legal reform. Is there a Confucian vision of China’s marketing law and practice? To what extent have China’s norms...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
|
| In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 3, Pages: 411-432 |
| Further subjects: | B
Law
B Harmonious Society B China B Intellectual Property B World Trade Organization B Advertising B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a22000002c 4500 | ||
|---|---|---|---|
| 001 | 1785635565 | ||
| 003 | DE-627 | ||
| 005 | 20230710121032.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s2009 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1007/s10551-009-0305-8 |2 doi | |
| 035 | |a (DE-627)1785635565 | ||
| 035 | |a (DE-599)KXP1785635565 | ||
| 035 | |a (DE-He213)s10551-009-0305-8-e | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Choukroune, Leïla |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a “Harmonious” Norms for Global Marketing the Chinese Way |
| 264 | 1 | |c 2009 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a Whereas the concept of “socialist rule of law” punctuated political discourse in the late 1990s, the idea of a “socialist harmonious society” is today casting a strange light on Chinese legal reform. Is there a Confucian vision of China’s marketing law and practice? To what extent have China’s norms for marketing, mainly intellectual property and advertising law, been challenged by the new government policy toward a harmonious society? In the post World Trade Organization accession period, the theoretical framework of the “socialist harmonious society” has turned law into a disciplinary principle given over to society’s moral construction. If law is seen as an instrument for legitimizing power, it remains implicitly bound primarily to ensure the regime’s durability. Although more and more ordinary citizens and foreign companies are seizing hold of normative tools being put at their disposal, this does not necessarily mean that Chinese law is implemented in a uniform and timely manner throughout China’s territory. China still suffers from a lack of coherence and political will in the drafting of a legal reform that aims mainly at preserving the current fragile political balance. Contradictory forces are indeed at work in this legal construction that is torn between liberal leanings and socialist authoritarianism. Without a deep change in perspective, one can expect only relatively slow progress in protecting the intellectual property rights of the many Chinese and foreign goods and services that can be found on the Chinese market. | ||
| 601 | |a Harmonie | ||
| 650 | 4 | |a Harmonious Society | |
| 650 | 4 | |a World Trade Organization | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Intellectual Property | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Law | |
| 650 | 4 | |a China | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht : Springer, 1982 |g 88(2009), 3, Seite 411-432 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnas |
| 773 | 1 | 8 | |g volume:88 |g year:2009 |g number:3 |g pages:411-432 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-009-0305-8 |x Resolving-System |z lizenzpflichtig |3 Volltext |7 1 |
| 935 | |a mteo | ||
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033694447 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785635565 | ||
| LOK | |0 005 20220112043708 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#750C0527A05BA4EBA6ABC24A6C39FCEDBC5B4136 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| LOK | |0 939 |a 12-01-22 |b l01 | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| STA | 0 | 0 | |a China,China,China,China,Southwestern China,Southeastern China,Southern China,Western China,Marketing |
| STB | 0 | 0 | |a Marketing,Mercatique,Mercatique |
| STC | 0 | 0 | |a Marketing |
| STD | 0 | 0 | |a Marketing |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
| STG | 0 | 0 | |a Marketing |
| STH | 0 | 0 | |a Маркетинг |
| STI | 0 | 0 | |a Μάρκετινγκ,Marketing |
| SYE | 0 | 0 | |a Organisation mondiale du commerce,World Trade Organisation,WTO,Welthandelsorganisation,Organización Mundial de Comercio,OMC,Vsemirnaja torgovaja organizacija,VTO,Sāzmān-i Tiǧārat-i Ǧahānī,Shijie-Maoyi-Zuzh,Organización Mundial del Comercio,Vsemirnaja Torgovaja Organizacija , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , China,Festlandchina,Greater China,Mainland China,Volksrepublik China , Rotchina,Zhongguo,Zhongguo-Diguo,Kaiserreich Zhongguo,Zhongguo,Chung-kuo,Zhonghua-minguo,Chung-hua-min-kuo,China,Zhonghua-Renmin-Gongheguo,Kaiserreich China,China,PRC,Zhongguo,Shinkoku,Chung-hua-jen-min-kung-ho-kuo,Zhonghua,China,Volksrepublik China,Zhongguo,VR China,China,People's Republic of China,Zhong guo,PRC,Zhonghua renmin gongheguo,République populaire de Chine,Chung-kuo kuo min cheng fu,China,Chine,KNR,Zhongguo,Chinese People's Republic,Kytajsʹkaja Narodnaja Respublika,Chinese People’s Republic,Republic of China,Chung-hua min kuo,Chung-kuo |
