Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Most observers of the Chinese consumer market have seen its linear evolution from a traditional culture toward a more Westernized consumer society during the country’s three-decade experimentation of the free market. Recent development, however, shows a cultural renaissance in China wherein Chinese...
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| Contributors: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
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| In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 3, Pages: 399-409 |
| Further subjects: | B
tradition and changes
B Chinese consumer B Value orientations |
| Online Access: |
Volltext (lizenzpflichtig) |
| Summary: | Most observers of the Chinese consumer market have seen its linear evolution from a traditional culture toward a more Westernized consumer society during the country’s three-decade experimentation of the free market. Recent development, however, shows a cultural renaissance in China wherein Chinese people have increasingly demanded their traditional culture components to be part of their consumption experience, coinciding with China’s re-emergence as a country of economic and political power. We identify this shift, explore its causes, and discuss its managerial and theoretical implications. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-009-0308-5 |