RT Article T1 Confucian/Chopsticks Marketing JF Journal of business ethics VO 88 IS 3 SP 393 OP 397 A1 Fam, Kim-Shyan 1960- A1 Yang, Zhilin A1 Hyman, Mike A2 Yang, Zhilin A2 Hyman, Mike LA English YR 2009 UL https://ixtheo.de/Record/1785635549 DO 10.1007/s10551-009-0307-6